###About Hearts For Hearts Girls It’s an undeniable fact that girls in many countries struggle against a lack of education, medical care, decent housing, clean water and food. But when these basic needs are met, those girls achieve amazing things for themselves, for their families, and within their communities. Sometimes, all they need is a little help. The Hearts For Hearts Girls mission is to empower girls to become agents of change in their communities, their countries, and around the world. We want to change the world one heart at a time, and you can be a part of that dream! To support our mission, $1.00 is directly donated to our charitable partner, World Vision, with every doll purchased, which goes towards their established programs that build better lives for children in countries across the world. About the American Specialty Toy Retailing Association (ASTRA) Founded in 1992, the American Specialty Toy Retailing Association (ASTRA) is an international not-for-profit trade organization that serves more than 1,800 independent retailers, manufacturers and sales representatives in the specialty toy industry. ASTRA is a community of dedicated professionals committed to providing children with healthy, quality play materials that have high play value and are designed with a focus on what the child can do, rather than what the toy can do. ASTRA members are leaders who, through their businesses, make a positive impact on the economy and culture of the communities they serve. For more information, visit www.astratoy.org. About World Vision World Vision is a humanitarian organization dedicated to working with children, families, and their communities worldwide to tackle the causes of poverty and injustice. World Vision assists roughly 100 million people in nearly 100 countries. The organization provides emergency relief, humanitarian aid, food, clean water, education programs, child sponsorship's, and assists in the development of new businesses and communities through their microfinance program. For more information, visit www.worldvision.org.
Contact: Hearts For Hearts Girls Marc Prince 310-329-3100 email@example.com AMERICAN SPECIALTY TOY RETAILING ASSOCIATION (ASTRA) MEMBERS NAME RAHEL FROM ETHIOPIA TO THE 2017 “BEST TOYS FOR KIDS AWARD” LIST Garden, CA (August 8, 2017) – Hearts For Hearts Girls doll, Rahel from Ethiopia, has been honored with a 2017 Best Toys for Kids Award by the American Specialty Toy Retailing Association (ASTRA). The Best Toys for Kids Award list features toys that stretch a child’s imagination, toys that invite discovery and exploration, toys that get little ones moving, toys that help kids build creativity, toys that fascinate and delight babies, and even toys that will help preteens unplug from electronic games and rediscover the joy of play. “ASTRA’s top picks are different. Instead of being financed by the companies that make the toys, ASTRA's list is chosen by a community of people who care deeply about quality toys,” said Kimberly Mosley, President of ASTRA. “Winners are selected by neighborhood toy store owners around the country who watch kids play in their store all day long and talk with parents about which toys sustain their child’s attention and become beloved additions to their toy box.” “Rahel, along with the others on the Best Toys for Kids Award list, go way beyond the pre-programmed, ho-hum play of so many heavily advertised toys and gives kids play that truly challenges their imagination, creativity, and other skills,” continued Mosley. Marc Prince, of Hearts For Hearts Girls, says what makes Rahel unique is her moving story of overcoming challenges to contribute to her community. Her story inspires young girls to become agents of change in their lives and in bettering their communities. Little girls can directly be a part of that change with the $1.00 donation to World Vision that is contributed with every doll purchased. “This is not the toy backed with a television ad campaign that creates a parent nag factor, but a toy that will be played with over and over and cherished for years. Rahel’s story invites children into her world and opens their eyes to the wonders of her culture,” notes Prince.